upgrade-berlin

22.07.2010, 20h – 24h
MMX Open Art Venue e.V.
Linienstr. 142/ 143, 10115 Berlin-Mitte

22.07.2010, 20h – 24h
MMX Open Art Venue e.V.
Linienstr. 142/ 143, 10115 Berlin-Mitte

Upgrade! Berlin is glad to present the makers and a preview of the artworks of the upcoming Media Facades Festival Europe 2010: From 27 August to 12 September 2010, seven European cities will be connected through the medium of urban screens and media facades.
MEDIA FACADES FESTIVAL EUROPE 2010 (MFF 2010) is a pilot project for artists and media designers. It will employ the networked urban screens infrastructures in ‘Joint Broadcasting Events’ throughout Europe for transnational circulation of artistic and cultural exchange.  A project initated by Public Art Lab Berlin, in cooperation with Ars Electronica Futurelab / Linz, FACT / Liverpool, iMAL / Brussels, m-cult / Helsinki, Medialab-Prado / Madrid and Kitchen Budapest.

http://www.mediafacades.eu

Programm of the evening:

21:00-21:15 - Ela Kagel introduces the guests and the idea of the festival.
21:15-22:00 - Susa Pop, artistic director of MFF 2010, will talk about the curatorial concept, the strategies and the artworks that will be presented from August 27^th on.
22:00-00:00 - Screenings, videoworks, drinks and conversations at the bar and in the MMX garden.

You will also have the opportunity to talk to some of the artists who will present their works during the Media Facades Festival in August.

More infos about MFF 2010:

MEDIA FACADES FESTIVAL series reflects the worldwide increasing presence of massive-infrastructures with digital visual elements in urban public space. As a counter movement against the primary commercial use of urban screens and media facades, the festival focuses on content in the context of the reinvention of public sphere based on a wellbalanced mix of functions. Representing the idea of the resident as an active citizen instead of a well-behaved consumer, it zooms into the cultural and participatory potential of digital moving images as a new urban communication format.

Let‘s reclaim the Screens - as a new urban communication format for the creation and exchange of culture, strengthening local creative economies, and providing local identity! Let‘s create Vision Panels between the virtual and real public spaces based on new cooperation models between sociopolitical, cultural, architecturally aesthetic and economic

Interests. Please visit http://www.mediafacades.eu for the full festival program.

More infos about Upgrade! Berlin:

Upgrade! Berlin was initiated in Berlin by Public Art Lab in 2006. This event series is part of a large international network of different nodes in various countries in Europe, the United States, South America and Africa. The Upgrade! International network exists since 2009, with the aim of showcasing and producing artistic projects which reflect on media arts and digital culture. Upgrade! Berlin is organized as a nomadic event series, hosted by different venues. Each event is a unique opportunity to meet a broad range of people, get to know latest developments in media arts and discovering new and exciting places in the city.

Upgrade! Berlin is organised by Ela Kagel - with the support of the transmediale Festival for Art and Digital Culture.

http://www.upgrade-berlin.net

http://www.transmediale.de

With special thanks to the MMX team: http://www.mmxberlin.com/