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Upgrade! Berlin & MMX presents: Media Facades Festival Europe 2010 Preview

22.07.2010, 20h – 24h
MMX Open Art Venue e.V.
Linienstr. 142/ 143, 10115 Berlin-Mitte

22.07.2010, 20h – 24h
MMX Open Art Venue e.V.
Linienstr. 142/ 143, 10115 Berlin-Mitte

Upgrade! Berlin is glad to present the makers and a preview of the artworks of the upcoming Media Facades Festival Europe 2010: From 27 August to 12 September 2010, seven European cities will be connected through the medium of urban screens and media facades.
MEDIA FACADES FESTIVAL EUROPE 2010 (MFF 2010) is a pilot project for artists and media designers. It will employ the networked urban screens infrastructures in ‘Joint Broadcasting Events’ throughout Europe for transnational circulation of artistic and cultural exchange.  A project initated by Public Art Lab Berlin, in cooperation with Ars Electronica Futurelab / Linz, FACT / Liverpool, iMAL / Brussels, m-cult / Helsinki, Medialab-Prado / Madrid and Kitchen Budapest.

http://www.mediafacades.eu

Programm of the evening:

21:00-21:15 - Ela Kagel introduces the guests and the idea of the festival.
21:15-22:00 - Susa Pop, artistic director of MFF 2010, will talk about the curatorial concept, the strategies and the artworks that will be presented from August 27th on.
22:00-00:00 - Screenings, videoworks, drinks and conversations at the bar and in the MMX garden.

You will also have the opportunity to talk to some of the artists who will present their works during the Media Facades Festival in August.

More infos about MFF 2010:

MEDIA FACADES FESTIVAL series reflects the worldwide increasing presence of massive-infrastructures with digital visual elements in urban public space. As a counter movement against the primary commercial use of urban screens and media facades, the festival focuses on content in the context of the reinvention of public sphere based on a wellbalanced mix of functions. Representing the idea of the resident as an active citizen instead of a well-behaved consumer, it zooms into the cultural and participatory potential of digital moving images as a new urban communication format.

Let‘s reclaim the Screens - as a new urban communication format for the creation and exchange of culture, strengthening local creative economies, and providing local identity! Let‘s create Vision Panels between the virtual and real public spaces based on new cooperation models between sociopolitical, cultural, architecturally aesthetic and economic

Interests. Please visit http://www.mediafacades.eu for the full festival program.

More infos about Upgrade! Berlin:

Upgrade! Berlin was initiated in Berlin by Public Art Lab in 2006. This event series is part of a large international network of different nodes in various countries in Europe, the United States, South America and Africa. The Upgrade! International network exists since 2009, with the aim of showcasing and producing artistic projects which reflect on media arts and digital culture. Upgrade! Berlin is organized as a nomadic event series, hosted by different venues. Each event is a unique opportunity to meet a broad range of people, get to know latest developments in media arts and discovering new and exciting places in the city.

Upgrade! Berlin is organised by Ela Kagel - with the support of the transmediale Festival for Art and Digital Culture.

http://www.upgrade-berlin.net

http://www.transmediale.de

With special thanks to the MMX team: http://www.mmxberlin.com/

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Upgrade! international creative industries digital culture ideas open source

Myths and Potentials of Media Architecture and Urban Screens

Media Facades Festival Berlin 2008 by Public Art Lab Berlin and the Media Architecture Group Wien.

Myths and Potentials of Media Architecture and Urban Screens:

Exhibition: October 16 - December 12 2008
Conference: October 17 - 18, 2008
Urban Screenings: 17. October - 3. November 2008
Discussion at the Art Forum Berlin: 1. Nov , 15:00
Opening party: 18.10.2008 / 19:30 at the CHB

http://www.mediaarchitecture.org/mediafacades2008/

The MEDIA FACADES FESTIVAL BERLIN 2008 is an innovative project, engaging a wide range of stakeholders with distinctive interests in the public space. Through round tables, a workshop, panel sessions, lectures, urban screenings on media facades and an architecture exhibition the event promotes a multi-disciplinary action research approach to technology, architecture and media art in modern cities.Exhibition at the German Architecture Centre (DAZ)

This exhibition explores the integration of moving images into the building facade as a communicative element, and its effect on Urban Space. A selection of innovative projects that have been realized in various cities will demonstrate possible connections between architecture and screens and highlight different artistic and architectural strategies. Practical technical information give architects a deeper insight into the challenges and possibilities of utilizing new media in architecture.

Conference at the DAZ

The conference is featuring and exploring media architecture as urban screens, a relevant issue for experts as well as for the concerned general public. Architectural issues and visions will be discussed especially in the context of the interconnected issues of content, infrastructure and financing/cooperation models. Considered reflections shall help prevent the emergence of a visual overload of our future cities. The conference fosters face-to-face contact and deepen the theoretical background of the issues addressed in the exhibition and workshop.

17.10.2008 – 18.10.2008 at the Deutschen Architektur Zentrum (DAZ)

Urban Screenings at five Media Facades in Berlin

Media facades are a new kind of exhibition format. Media artists and interaction designer gain temporary use of four media facades and one interactive city terminal in Berlin and explore their cultural, political and social roles. These screenings serve as a demonstrative test platform for the public. They invite a wider audience to get hands-on experience in this special connection of content, format, and site-specificity, and to take part in a new interactive infrastructure. The  O2 World, SAP facade, Gasometer, CHB window and one multimedia terminal in central Berlin will serve as test areas for creative contents.

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art creative industries

Upgrade! Berlin presents: Mader | Stublic | Wiermann

Friday, April 25th 2008
8 pm

REDESIGN DEUTSCHLAND
SYSTEM LÜFTUNG
Torstrasse 94
10110 Berlin
http://www.redesigndeutschland.de

Heike Wiermann, Holger Mader and Alexander Stublic are a Berlin-based media art group with a focus on video art installations, media facades and art in the public sphere.
Their latest projects cover for example the spectacular media facade design (”twists and turns”) of the Uniqua tower in Vienna, where they have managed to transform the structure of the architecture into an ever-changing, fluid state of transition.
Furthermore, they co-initiated OSRAM’s new light platform Seven Screens, which they launched with their LED-piece “Reprojected”. This installation focuses on the shadows of computer-simulated people.
The group engages in a site-specific and medium-specific way with visual perception.

Upgrade! Berlin is currently also involved in the development of the media facades festival Berlin and is thus taking the opportunity to invite Alexander Stublic and Holger Mader for a public talk about their media facades and other collaborative works in the public sphere.

More infos on Mader | Stublic | Wiermann here: http://webblick.de

Our host for this Upgrade! talk is REDESIGN DEUTSCHLAND / aka System Lüftung - the association for the collective decimalisation of Germany. You will find the video interview with the curators of this place soon on this site!

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